• what-is-email-marketing
    email marketing

    What Is Email Marketing?

    Any online business or venture should include email marketing in it’s customer retention strategy. Although social media has pushed email into the background in recent years, this medium still has it’s plus points that cannot be ignored. Social media can often becomes a “post and hope for the best” for a lot of people due to the sheer amount of competing posts. It is the online version of cold calling in many cases and is aimed at a more random audience of readers. Email marketing is a more deliberate and targeted approach aimed at an audience who opted in to receive information. So, let’s take a look at the Pros…