Affiliate Marketing has been around since the 90’s and has steadily evolved into a huge industry.
With smartphones and social media taking center stage in almost everyone’s life today, it is set to grow even more.
Many experts are predicting a huge surge in e-commerce as people are choosing to shop online instead of traditional retail locations.
The largest shopping sites in the world, including Amazon, use affiliate marketing to attract traffic, and therefore sales, to their websites and products.
As the world adapts to the current situation we find ourselves in, many more retail businesses are looking into expanding their online sales infrastructure.
Affiliate marketing is already a huge industry.
It is shaping up to become a financial titan.
Disclosure : Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
WHAT IS AFFILIATE MARKETING?
Affiliate marketing is, in it’s simplest form, the practice of posting links to products.
If a person clicks through the link and makes a purchase, the affiliate earns money.
Jim has a social media following.
He joins the Amazon affiliate program.
This enables him to post a link to any product page on the Amazon website.
If anyone clicks on a link and then purchases anything from Amazon within 24 hours, Jim earns a percentage commission of the sale.
He posts links to various products on his social media.
Several hundred people end up clicking through his links and buying various products on Amazon.
Jim earns a percentage of everything they buy.
Here are a few examples of well known companies that have affiliate programs.
How To Start Affiliate Marketing
The very first thing you need to do is choose a niche.
A niche is the topic you are going to be marketing products from.
If you wish to be successful in affiliate marketing, you need to focus in on a niche.
The niche may be a broad niche, such as jewelry or electronics.
It is usually better to choose a deeper niche within those topics to focus on, such as emerald jewelry or laptops.
Broad niches can be good because it simply gives you a broader range of products and therefore customers.
Deeper niches are better, however, because you are able to target your customers more directly.
For example, if you write a blog post on laptops, then you will not really be targeting anyone at that stage.
If you write a blog post on gaming laptops under $1000, then you are targeting people who are researching to buy.
When people research online to make a purchase they usually have something in mind.
If someone types “Laptops” into a search engine such as Google and finds your blog post, they haven’t actually decided what they are looking for.
This means they are still in the early research stages and don’t really know what they want and are unlikely to make a purchase at that time.
If they type in “Gaming laptops under $1000” and find your post, they already have a specific kind of product in mind.
If they read through your article and you have posted affiliate links to laptops that fit that criteria, they stand a good chance of clicking through to view the products.
If they spot a laptop they like, it already fits their criteria and stand a far better chance of buying the product there and then.
This means you earn money!
When choosing a niche, you have to take several things into consideration.
Is there a decent demand for products within that niche?
Some things sell quickly and easily online, and others do not.
It is far more likely that you will sell a lot of units of fitness supplement such as protein powders than it is that you will sell a lot of hi – tech gym machines.
You may earn more on the gym machines, but you may only sell them very occasionally.
Protein supplements can be sold all day every day.
Do you know much about that niche?
It is possible to do affiliate marketing just by posting links on social media.
Money can be earned this way, but by far the best way is to do create content.
Articles and videos are the best methods.
If you set up a blog and write product reviews or set up a YouTube channel and do video reviews, you stand a far greater chance of converting customers.
As I said above, people tend to research before they make purchases and reviews are what they look for.
If you can build up a blog or YouTube channel with lots of product reviews and then post them to social media, you stand a better chance of sales.
In order to write reviews you need to know what you are talking about.
Do not choose a niche just because you see dollar signs.
Put yourself in the customers position.
Would you spend money on a product you just encountered or would you buy it after reading detailed reviews?
Choose a niche you know about, are willing to continue learning about, and most crucially, will not get bored of.
If you can write a detailed review that lists honest pros and cons, then you stand a better chance of success than if you just post a link with “Wow look at this!”
Again, this is not to say that you can’t just set up a social media account and blast out affiliate links all day.
People do, and they make money.
But it is hit and miss.
If you put together good content that spurs the customer to buy, then the odds tip in your favor.
Learn The Affiliate Marketing Skill Set
Affiliate Marketing is no different to any other business or venture.
It requires knowledge in the skill set needed for success.
There is little point in dashing out expecting to earn large amounts of money without knowing what you are doing.
Anyone who makes money online will tell you that it’s not as easy as it looks.
Creating and posting YouTube videos is one thing.
Using the correct techniques to create a successful channel and getting views on your videos is another.
There is a lot more that goes on into it, such as, keywords, optimized titles and thumbnails etc.
Again, you can create videos, blast links on social media, and hope for the best.
But if you want real success, then you need to learn the skill sets.
Creating articles is no different.
You can write an article, but getting it ranked in search engine results is another angle in itself.
If you really wish to become successful at affiliate marketing and build a viable business model, then you need to learn the correct techniques.
Where Can You Learn Affiliate Marketing Skill Sets?
Honestly, you can trawl around online and see what you can stitch together from what you find, if that’s what you choose to do.
That’s completely your choice.
But if you want real success with proven techniques, then you should just cut to the chase and join the Wealthy Affiliate training platform.
Wealthy Affiliate is easily the most comprehensive and effective affiliate marketing training platform available in my opinion.
This platform has been in business for 15 years and has trained over 1.4 million affiliates.
The numbers speak for themselves really.
Sure, you may find pre-bundled courses online that promise all kinds of riches and secret techniques.
But, as the old saying goes.
“If it sounds too good to be true, it usually is”
Wealthy Affiliate is an established and professional platform.
I have personally been a member for many years and will continue to do so.
The platform offers step by step training and also live video classes.
It has members in 193 countries and experts are available 24 hours a day.
It also has a built in social media platform that allows members to interact with each other and build networks.
The community is extremely friendly and helpful.
There is also a live chat stream for members to ask questions and chat with each other.
Some of the worlds top affiliates can be found hanging out in the live chat stream, so any questions you have will be answered quickly.
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