Affiliate Marketing Training Course

affiliate-marketing-training-course

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Welcome To The What Is Affiliate Marketing Training Course!

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Although at first glance affiliate marketing seems to be a really easy concept, once a beginner actually sits down to start it can be a very daunting prospect.

On the surface it appears all you have to do is join an affiliate program,  post some links and the money magically starts rolling in.

Wouldn’t that be marvelous!

I’m sure that if you are reading this you have seen all the self proclaimed gurus touting their courses that will make you a millionaire in six months.

Let me tell you this straight off the bat.

They make THEIR millions from selling YOU their courses.

I’m not saying that their courses do not work.

What I am saying is that what they are selling is decorated basics.

Regardless of what techniques they stick on the outside, the core elements are always the same.

So here I present a step by step all in one course…Affiliate Marketing Beginners.

 

Disclosure : Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase

*This is an affiliate marketing beginners course, so therefore a long step by step guide

*Get a pen and paper and follow the system through noting your choices.


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Overview.

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In this course you will learn the basics of Affiliate Marketing.

The course is free.

You simply follow through the steps and you will learn the basics of online marketing.

A lot of the information you will find in this course is often what is being sold online by Guru’s.

Their courses may be fluffed out and have pitches for “secret” techniques in order to make them appear worth their price tag.

The truth of the matter is that, you will have to learn the basics before you can even hope to understand the advanced techniques.

Most of these “secret” techniques are often just spins on the basics and are often obsolete within short periods of time.

Once you have the basics of this course completed and understood, THEN, you can consider advanced techniques.


 

Although at first glance affiliate marketing seems to be a really easy concept, once a beginner actually sits down to start it can be a very daunting prospect.

On the surface it appears all you have to do is join an affiliate program,  post some links and the money magically starts rolling in.

Wouldn’t that be marvelous!

I’m sure that if you are reading this, you have seen all the self proclaimed gurus touting their courses that will make you a millionaire in six months.

Let me tell you this straight off the bat.

They make THEIR millions from selling YOU their courses.

I’m not saying that their courses do not work.

What I am saying is that what they are selling is decorated basics.

Regardless of what techniques they stick on the outside, the core elements are always the same.


What Is Affiliate Marketing
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Step 1 – What is Affiliate Marketing?

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Affiliate marketing is one of the cheapest and most lucrative businesses to get into if performed correctly.

As mentioned above, it really does involve posting links, and receiving money if anyone performs a certain action.

This action could be purchasing a product or signing up for a service.

Typically the affiliate would receive either a percentage commission, recurring payments, or perhaps a flat fee.

 

Example A.

Sarah creates a blog about skin care and joins an affiliate program for a skin care company that pays 10%.

She writes articles about skincare and posts affiliate links that refer the reader to the skincare product website.

Over the course of a month, Sarah promotes her blog on social media and drives a lot of traffic to her articles.

A lot of readers end up reading her articles and clicking through her links.

Some of the readers purchase products through the skincare site after clicking through Sarah’s links.

The total sales resulting from Sarah’s referred customers ends up being $25,000 at the end of the month.

The skincare site pays Sarah 10% of the total sales she referred.

10% of $25,000 = $2500.

Sarah gets paid $2500.

That is the extreme basics of commission based affiliate marketing.

 

Example B.

John creates a blog about learning to trade stocks.

He finds an affiliate program that pays a recurring fee for every person that joins a stock trading membership website.

The membership is $24 a month and it pays the affiliate 50% recurring monthly commission for as long the the member continues to pay the monthly fee.

John follows the same strategy as Sarah and posts articles containing the affiliate links while driving traffic to his blog.

Over the course of time, John ends up referring 1000 people who remain members of the stock trading website membership program.

1000 people x $24 = $24,000 per month.

50% of $25,000 = $12,500 per month.

John earns $12,500 per month, every month that his referred people stay members.

As his referred members increase, so does his monthly recurring payment amount.

 

Example C

Steve creates a blog about financial matters.

He finds an affiliate program that pays a flat fee for every person he refers to a credit card offer.

The referral fee is $150 for every person that applies and qualifies for a credit card offer.

Steve follows the same blueprint as Sarah and John.

He creates a blog, writes articles about financial matters and includes links to the credit card offer.

At the end of the month, his blog has referred 2000 people through to the credit card offer.

400 people ended up applying and qualifying.

400 people x $150 flat fee = $60,000

Steve receives $60,000 as a one off payment for that month.

If he manages to do this every month he will be earning $60k every month!

 


As you can see affiliate marketing can be very lucrative!

 

Now before we proceed I have to address two points of view on this.

That sounds too good to be true!

Well, it is true.

There are people making literally millions of dollars per month from affiliate marketing.

You can doubt all you want, it doesn’t change the fact that its true.

Is this common?

Of course not.

Is it possible?

Absolutely.

But consider this.

 

Aiming for a goal of replacing your job is perfectly realistic.

People do it every single day.

After reading the above examples do you think that creating perhaps $10k a month online is impossible?

 

Would you like to do that?

Be able to relax at home, set your own schedule, spend your time your way?

Of course!

Then continue on to Step 2.


how-to-choose-an-affiliate-niche

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Step 2 – Choose a Niche.

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The absolute first thing you need to do is to choose a niche.

 

A niche is a topic that you intend to specialize in.

This will dictate pretty much everything you do when trying to make money online.

Niches are typically broad or deep.

 

Examples of broad niches.

Weight Loss

Outdoors

Sports

Financial

Computers

 

Examples of deep niches.

Weight loss for over women over 40

Camping equipment for cold climates.

Baseball equipment for kids.

Money saving for students.

Best Laptops for music producers.

 

As you can see, I have cross referenced the niches.

Each deep niche is a more focused version of the broad niche it relates to.

 


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Why is this important?

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Simply because most broad niches are hugely competitive if they have any kind of mass market appeal.

Let’s take weight loss as an example to work with.

The global weight loss market is estimated to be in excess of $168 billion for 2018 and forecast to rise to over $270 Billion within 5 years.

As you can imagine, there are some very big players interested in trying to dominate as much of that market as they possibly can.

But, as the big dogs on the block fight over the bulk of the online market via keywords such as “weight loss”, this leaves plenty of room.

This room is to be found in deep niches such as “weight loss for women over 40” for example.

Granted, and this is only an example, there will still be a lot of competition in this niche.

But, you stand more chance of competing on that field than the broad field of weight loss.

Now imagine if you drilled down even further and targeted “weight loss for women over 40 with diabetes”

Still a huge market, but even less competition.

Again I mention this is purely an example to display the concept.

Chances are that the niche example is still highly competitive, but you get the idea.

 


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But what kind of niche should I do?

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Now this is a moment when you need to do some self assessment.

You need to be certain of 3 things for yourself.

Ask yourself the following.

 

What do I know a lot about?

What am I passionate about?

Can I make money from it?

 

These 3 factors are imperative to your success.

Lets explain all 3 individually.

 


make-money-online

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What do I know a lot about?

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If you are going to be promoting products as an affiliate, typically you are going to be doing reviews or informational content.

Without stating the obvious, you need to know what you are talking about if you hope to have any kind of success.

 

Trust and authority are key to affiliate marketing.

 

If your content comes over as purely a sales pitch or vaguely researched, then you can guarantee your readers will not trust you or value your opinion.

If they do not trust you or value your opinion, then they are far less likely to click through your links and make a purchase.

If, on the other hand, you develop a reputation as trustworthy and knowledgeable, then you can expect readers to be more likely to click links to products you promote.

Do not lose sight of the fact that as an affiliate, you are an online salesperson.

A lot of people do not like to see it that way, but it’s true.

Regardless, of you being a reviewer or a informational content creator.

You do affiliate marketing to make money from sales.

But, as with all salespeople. If you do not know what you are talking about or come across as untrustworthy, you will not make sales.

 

Would you trust a review that comes across as a sales pitch?

Would you take the recommendation of a person who knew very little about what they were telling you to buy?

 

The key is to keep one thing in mind.

 

Help people.

 

People search for reviews and information to solve a problem.

The problem might be what kind of camping equipment is best for their next trip or it could be how to do something.

Your job is to provide the best, most informative, and most reliable solution to their question or problem.

It’s a known fact that today the majority of people will research information online when it comes to solving a problem or buying a product.

So, obviously the site that gives them the most informative and honest content will be the one who stands the best chance of the reader clicking their links.

Be honest, be informative, build trust!

Never forget these key factors.

 

Pick a topic for your niche that you are knowledgeable about.

One that you are prepared to research in detail each and every time you plan to create content.

Stay on top of all the latest information and do plenty of research before you create content you intend to post.

 

For example, with products, make sure you actually use the product before doing a review.

You would be surprised how many beginner affiliates just look for the products that pay the most and then create a review based on pushing for sales.

They never use the product and just make it sound as great as possible in order to try and make sales.

Not only is this unethical, it also shows through in their content and ruins trust with the reader.

 

Have you ever read a review that is basically, “this product is fantastic, it does this, you can buy it here, it does that, and you can buy it here”?

That is most likely a new and inexperienced affiliate desperate for sales that wrote that content.

On the other hand, have you read a review that carefully, step by step, examines the product?

Walks the reader through all the pros and cons of the product, compares them to other similar products, and gives a fair conclusion with a link to purchase.

 

The second is most likely an experienced affiliate who knows that informational content combined with trust equals revenue.

 

Ensure you know what you are talking about and only recommend products you truly believe in.

 

Rule of thumb. If you wouldn’t recommend the information or product to a loved one, then do not post it and promote it.

 

Take time to assess which topic you can create informational and trustworthy content about.

 


 

learn-affiliate-marketing

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What am I passionate about?

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Make no mistake, affiliate marketing takes work.

Lots of work!

It doesn’t matter whether you are writing articles and reviews, creating videos or e-books, or posting on social media.

Rest assured, you are going to spending a LOT of time setting up your affiliate marketing business.

Building and maintaining a site.

Managing your social media presence.

Creating content.

Researching products and information.

The list can be extensive according to your business model.

Especially in the early stages.

You have a lot to learn and will make mistakes that have to be rectified.

It may take a period of time before you see any kind of results from your work, if at all.

 

Now, be honest with yourself.

Are you passionate enough about your chosen topic to spends hours, days, weeks, months, even years, researching and writing about it?

This is not meant to be negative!

This is an honest attempt purely aimed at saving you a lot of wasted efforts.

If you choose a topic just because of the amount of money you think you can make, then let me tell you this.

You will not attain great results.

You may get results.

But not great ones.

 

Why?

Simply put, it is for this reason.

You will not feel like creating content if you are bored or disinterested.

This will show in the content you do create and it will not create enough enthusiasm in the reader.

This is a sales killer.

It leads to sparse and lackluster effort resulting in weak and rushed content.

Its a simple fact.

Before starting a blog, you should be able to write down at least 50 content ideas that you are fully prepared and excited to produce.

If you cannot do that, then you do not know enough on your chosen topic.

I’m sorry but its true.

At two posts per week, that’s roughly 6 months of content.

If you look at those 50 content ideas and the idea of creating them fills you with dread.

You are not passionate enough to make it a success.

There are plenty of abandoned blogs online that have a handful of posts.

This comes from lack of passion and dedication.

There are plenty of blogs online loaded with content, 100’s of posts.

Who do you think made any money?

It’s that simple.

Now the key question.

 


affiliate-marketing-free-course

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Can I make money from it?

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You can have a vast source of knowledge and be bouncing with enthusiasm in your chair.

It will be wasted if you can’t make any money doing it.

 

Think about players of a sport.

You have the amateurs who truly love the sport and play it whenever they can.

But they never truly become great or make money from it.

You have professional sports stars who dedicate their lives to their sport and end up making a living, if not a fortune, from it.

 

Affiliate marketing is no different.

The top affiliates are called “super affiliates”

They choose a profitable niche and dedicate themselves to being far above all competitors.

It really is the difference between failure, success, and triumph.

But, some sports pay more than others.

A top pole vaulter will make in excess of $100k a year.

A top soccer player will earn 10’s of millions of dollars per year.

Both are dedicated to their sports and the best in their niches.

But some sports pay more than others no matter how good they are.

 

I repeat affiliate marketing is no different.

The top affiliates in a weight loss niche will dwarf the earnings of the top affiliates in wall clocks.

Its just the way it is.

Now this is not to say you should not go for less competitive niches.

After all, is it better to earn $100k a year in wall clocks as a top affiliate or earn $30k a year as a reasonable affiliate in the weight loss niche?

 

After you have decided upon a niche, assessed that you have the knowledge and enthusiasm to work at producing quality content.

It’s time to research the potential revenue.

 

You need to take a look around for affiliate programs and also what kind of realistic demand there is in your chosen niche.

I will talk about affiliate programs in the next section.

To assess the potential demand you simply have to use common sense and do a few internet searches.

The common sense aspect really is simple.

If you are looking to earn a few hundred extra bucks a month then pretty much any niche is good to go.

 

If you are looking to make a living or fortune, then you are going to need a large enough pond to fish in and a decent return per sale.


 

affiliate-marketing-example

 

For example, here is broad niche vs deep niche.

 

A broad niche of board games probably has quite a few searches and therefore potential customers but the return is going to be small per sale.

A deep niche of generators is going to have less searches but a higher return.

Lets be honest.

Is it better to have 10% on a $30 board game offer and make 2000 sales per year or $6000.

Or.

10% on $1500 generators and make 200 sales per year or $30,000.

 

In the same vein, is it better to make 3000 broad niche sales that earn you $10 each or $30k a year or to make 100 deep niche sales that earn you $100 or $10k a year?

 

You really want to be in the sweet spot of a targeted niche, that is broad enough to make volume, but deep enough for you to dominate.

It also has to be profitable.

 

For me personally, if a product cannot produce at least $5 per sale and cannot result in thousands of sales per year I wont bother to promote it.

Basically, if i cannot earn at least $10k a year from an affiliate program I will not bother to promote it.

Now, that’s not to say that if theirs a program that uses a lot of add on sales and up-selling to produce revenue for me, that i wont promote it.

Of course I will!

 


 

For example.

Some affiliate programs pay you for everything the customer purchases within 24 hours.

So, if i promote a product that earns me $3, but most customers go on to spend more and therefore drive up my commissions with multiple sales.

Of course I’m going to promote it.

The first sale may earn me $3, but the add on sales may earn me another $5, bringing my return to $8 per customer.

 

In that case, if I’m able to drive 1000’s of people per month to the offer, then I’d be a fool not to promote it.

 

My advice is to find affiliate offers that have either good return on initial sale or at least good potential for revenue via add on sales.

You should also take a look around the internet for potential market size.

This can be done with a few Google searches.

You should look for online forums and social media groups related to your niche.

If you find forums with large online communities and social media pages with substantial following then this is usually a good indicator of interest and potential revenue.

It will also show you the state of your competition and market size.

If you find a lot of low quality blogs on your niche topic but large communities and social media followings.

You are in position to take over and dominate that market if you put in the work that others wont.

If you find well presented blogs and huge social media followings, then you have a large but competitive market.

You may not dominate it, but you can certainly take a slice.

If you find next to no blog presence and very small social communities, then its either a small market, low revenue, or both.

 

The holy grail is a very lucrative market, with a reasonable community size, and no real competitor presence.

If you find such a niche, take it and dominate it before someone else reading this course does.


This is where we now move on to Step 3 – How To Find Affiliate Programs.


how-to-find-affiliate-programs

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Step 3 – How To Find Affiliate Programs

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There are affiliate programs for literally any kind of product and service you can imagine.

Weight loss, beauty products, electronics, pony supplies, hotels, car parts, camping gear, golfing products, insurance, credit cards,hamster cages.

I don’t care how broad or deep your niche is, there’s companies paying affiliates to promote their products.

As we discussed, not all niches are equal in size, and not all products pay big on volume.

But, if you find that niche that you decide can provide traffic and revenue, then you need to look for affiliate programs before proceeding.

Affiliate programs are pretty much divided into two camps.

Both may consist of goods and/or services, but are usually in the following two camps.

Broad selection

Narrow selection

 


 

Broad Selection.

Broad selection is as the name suggests.

The site you refer customers to may have a large selection of products for you to promote and also for the consumer to purchase.

Examples of these would be.

Amazon

Best Buy

Walmart

All of the above have affiliate programs and also huge product bases.

This is good for two reasons.

Customer selection and the possibility of add on sales.

Let’s face facts.

How many times have you gone on Amazon for a product and found yourself checking out with several items in your cart?

I know I have, countless times.

If someone had gone to Amazon through one of your links, you would have earned a commission on everything they purchased.

So a $5 commission ended up being an $11 commission.

That’s the beauty of broad based programs.

 


 

Narrow Selection

A narrow based program may be a specific product that a company specializes in.

Clickbank

Hotels.com

Clickbank is a digital book seller that pays well and has a large selection of products.

I’m classing it as narrow niche simply because when you promote a product, it is typically a stand alone product.

If you are promoting book A, then that’s what the customer will be referred to. Nothing else will be suggested and there is no “shopping” aspect.

Hotels.com is typically limited to one trip and although people may shop the site, they typically will buy one hotel package and nothing else for months or years.

Neither of these affiliate programs are bad in any way!

In fact Clickbank is known to be very lucrative.

Hotels.com is a hugely popular and trusted site.

My point is that the customer either likes the product on offer or they don’t.

There’s not much chance of getting them into something else.

Someone on Amazon may search for a skateboard, but end up buying a T-Shirt and a video game console due to the amount of products on offer.

Someone who goes to Hotels.com either books a trip there and then or they don’t.

 


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Where Can I find Affiliate Programs?

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Most companies that have an affiliate program will have a link on their website, usually at the bottom with all their contact information etc.

A lot of the larger companies will either host their own affiliate program directly or will outsource it to professional affiliate networks.

These affiliate networks are companies that are a 3rd party between the affiliate and the product website.

The recruits affiliates into their network and also gathers brands into their network for the affiliates to promote.

Typically, these networks will have hundreds of companies and 10’s of thousands of affiliates on their books.

This is a winning situation for the affiliates because they have access to top name brands and products.

Its a winning situation for the brands because they have access to a huge base of professional affiliates.

The network company wins because they handle the payments between the affiliates and the companies, taking a cut in between.

This does not affect the affiliates commission usually.

If a program offers 7% on affiliate sales, that’s what the affiliate will earn.

Anything the company pays the network is separate and does not impact the affiliates earnings.

Three affiliate companies that are well known are.

Commission Junction

Rakuten

Share a Sale

All of these companies are well known and have been in business for many years.

They also have access to some of the biggest and most trusted brands on the planet.

Two other large platforms you may have heard of are..

Ebay

Etsy

So as you can see there are plenty of places to find affiliate programs.


This is where we now move on to Step 4 – Research Keywords and Domains.


research-domain-and-keywords

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Step 4 – Research Domain and Keywords

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So at this point you have noted what kind of niche you are interested in, and what affiliate programs are available.

Now its time to research a domain and keywords.

As mentioned above a domain is a web address for your site.

Keywords are what people use to find your content.

Before we look at choosing a domain, we need to consider your targeted keywords.

First of all you need to consider your niche topic and write down words YOU would search to find relevant content.

So for example if you were talking about affiliate marketing you may have a list of words such as.

Affiliate Marketing

Make Money Online

Learn Affiliate Marketing

Affiliate Marketing Beginners

How To Affiliate Market

Write down as many as you can think of.

 


 

A tool you can use for free for a limited time is Jaaxy.

This tool allows you to type in keywords and it will tell you how many times those words are actually searched for online each month.

These results allow you to find out exactly which keywords are going to drive traffic to your site and content.

Some results may surprise you how few times they are searched, others will amaze you at the sheer volume of people searching each month.

Jaaxy is one of the many tools and resources available at Wealthy Affiliate.

Wealthy Affiliate is an online platform that teaches you how to make money online.

It is currently free to join with the option to go premium later which opens up a lot more training and resource options.

I have been a member since 2011 and can thank them for my knowledge and success in online marketing.

I suggest you take a moment to take a look at the free trial special offer over at Wealthy Affiliate.

Does its training work?

You found this site!

 


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So now you have a list of keywords.

If you have joined Wealthy Affiliate then head over and use the keyword tool.

To do this go to the research tab and click on “Alphabet Soup”.

Then click the “keyword” tab and enter your chosen words.

You will receive information on how much the words are searched for and also more suggestions of related keywords.

Pick the best and note the results.

 

If you have not joined then the next step is a little different and takes some guesswork.

Enter your keywords and enter them into Google one at a time.

Take a look at what kind of sites are ranking top in the results.

 

Are the sites professional and have the writers put a lot of effort into the page to get it to rank so highly?

Is the content detailed or sparse?

 

Usually, but not always, the more detailed the content, the more competition there is for the keyword.

If someone has taken time to create a detailed and optimized page, the chances are that the keywords are competitive.

This is usually a decent indicator that sites are battling to be on top of the rankings due to the potential traffic for the search term.

 

Remember, quality monetized content + traffic = revenue.

 


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Another thing you should do if you are not using the keyword tools over at Wealthy Affiliate is to look at any social media share icons.

Some social media plug in software will show how many times the content has been liked and shared.

 

This may display Facebook likes, Twitter re-tweets, Pinterest pins, etc.

If this number is high then it will tell you two things.

 

The content is considered to be good enough for people to share with friends and followers.

The content is receiving a lot of traffic and therefore potentially a lot of searches.

 

Obviously low results will indicate the opposite.

Or at least potentially.

This method is not fool proof, but it is a basic technique in the case you do not want to use a keyword tool.

 

Now if you have used the keyword tool over at Wealthy Affiliate, then you can also do the Google search.

Why?

Because you can assess the competition for your keywords!

If the top results for your keywords have weak content, then it will be a lot easier for you to take their rankings and traffic away from them.

Sound cruel?

Not at all.

 

Remember.

 

Quality monetized content + traffic = revenue.

 

I assure you, those people will not lose a moments sleep if they outrank your content and take your revenue.

On the contrary, they will be very happy when the money starts rolling into their bank instead of yours!

Plus it is better for the site reader if they find good quality content rather than low quality content.

 


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Now you have assessed your keywords, potential traffic, and competition, it is time to consider your domain name.

Ideally, you will be able to buy a domain that will contain your best keywords to enable you to rank high in Google easily.

To be brutally honest, the internet has been running for decades now, so a lot of top domains are either taken or cost a premium.

A typical domain may cost you $15 or so.

A premium can costs thousands.

Do not let this deter you because there are ways around this.

 

But first of all you need to decide if you want to have a purely keyword based domain or a branded domain.

A key word domain is exactly what you think.

An example of a keyword domain is this very site. whatisaffiliatemarketing.com

As you can see, it contains keywords, also a targeted question at the same time.

 

You could do a similar domain based around your niche.

If you are lucky the exact one will be available.

If your very lucky, it will not be a premium price domain.

Even if it is already taken or you do not want to pay substantial for a premium domain, there will be very similar ones available.

 

The best place, in my opinion, to buy domains is Godaddy.

I buy all my domains there and have been very happy with the service.

Head over there and enter the domain you are looking for in the search. (Its free to search)

You will get results and suggestions as well as pricing.

 

The other method is to do a branded domain.

This means that you do not focus on keywords, but your brand name.

Your brand name can be anything.

A lot of people either choose a domain that is literally their own name or pick a random word.

The reason for this, is its easy to dominate search results because such words are not usually competitive.

Two good examples of this are Amazon.com and Zillow.com

 

As you are most likely aware, Amazon is an online shopping site and nothing in the name suggests that.

Zillow is a real estate website and again there is nothing in the name that suggests the sites content niche.

Such a domain name will be very easy to rank for in search engine results, but you will have to learn to drive traffic from other sources until you have built a following.

 

Once you have been to Godaddy and selected a domain, you do not need to buy it straight away, just note it down for now.

 

But I suggest two things.

First of all, if you are set on the domain and are prepared to purchase then grab it before someone else does.

Secondly, I advise getting the private registration and domain protection.

The reason for this is that private registration keeps your personal information private.

If you do not add this, then the domain will be publicly registered to you and that information will be displayed online.

Private registration will give generic information provided by Godaddy.

Domain protection stops malicious transfer of your domain.

In other words, it stops anyone hijacking and stealing your domain.

There are details of this over at Godaddy.

 

Keep your list of keywords for now, you will need them in an upcoming section of this course.


This is where we now move on to Step 5 – Setting Up A Blog.


setting-up-a-blog

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Set up a Blog

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Once you have researched your domain and keywords, the next thing is to set up a blog.

A blog is a website that is updated on a regular basis.

Usually composed of a series of articles, it may have a few extra pages of content such as archive pages or product pages.

A static website is created and then rarely updated.

It has fixed content that is rarely changed.

 

A restaurant website would be an example of a static site.

The contact details and menu etc are usually rarely changed.

 

A blog might be updated, daily, weekly, or monthly.

A static site may be updated a few times a year, if at all.

 


 

I have tried quite a few different website/blog creation platforms over the years.

Some, to be quite honest, were a literal waste of time.

I spent large amounts of time learning the software and creating content only to learn that the software had flaws or limitations.

 

Now, lets get this straight.

 

There is no perfect web creation software out there.

All have their own pros and cons.

It could be too steep a learning curve, clunky interface, conflicting feature issues, all kinds of things.

 

But, after a lot of trial and error.

A lot.

I have finally settled into using WordPress as my “go to” software.

This site is built using WordPress.

I’m not going to start with a whole review of the software, but I will say that you will save yourself a lot of time and aggravation if you use it.

You will find other software platforms that will appear easier to learn and use, but, after spending time with them, you will find big flaws.

To keep it simple so we can move along, you can either get the software for free direct from WordPress or just join Wealthy Affiliate and use it for free there.

I will list here the basic steps you need to take after choosing your platform.

This is an overview, not a step by step guide to building a blog.

*Bear in mind some platforms will require you to own a domain before you can start building your blog.

My suggestion is try any free trials that use a generic domain, so you can try the platform before committing to buying a domain name.

 


 

setting-up-affiliate-marketing-blog

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For the time being, we will assume you have already purchased a domain.

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Template.

So to begin you will choose a template that reflects how you want your site to look.

Most platforms have a large selection of free and sometimes premium templates.

These templates can be modified to suit your design ideas.

You should give consideration to how you want your site to look, loading times, user experience and also ease of maintenance.

Obviously you want your site to look amazing and professional.

You want visitors to look at it and think “Wow, this is nice!”

But, trust me on this.

 

Do not sacrifice loading times and user experience for aesthetics.

Most people use mobile phones now to view the internet.

If your site has all kinds of cool features it can slow down loading times.

Slow loading times result in quicker bounce rates.

 

I’m sure you have clicked on to a site that was loading too slowly on your phone and have backed out before it has fully loaded.

Other people are no different.

If your site is not loaded in a few seconds people will simply hit the back button and go to another site.

Keep your site looking nice, but also on the right side of mobile loading times.

 


 

The next factor is user experience.

Too many people try to make complex sites full of cool sections and menus that not only bloat loading times, but can be confusing to navigate.

People want things as fast as possible.

Nobody wants to be clicking endless menus and links trawling your site for the information they came for.

 

Make sure the site is easy to navigate by keeping it organized in sections and be sure to link to relevant pages within articles so that people can move from information to information with ease.

This also helps with SEO.

Google is very focused on relevant content and user experience, so you should be too!

 

The next factor is ease of maintenance.

Just remember, the bigger the site, the bigger amount of work it takes to maintain it.

Think of it like a house.

The bigger it is, the more rooms there are to clean, decorate, and repair.

I’m not referring to the amount of posts you make, the more the better.

What I’m referring to is the amount of sections.

I have seen sites with endless drop down menus and cool plug ins.

*A plug in is a feature added to a website that adds new features not part of the base software.

They look great, but, all those menus make navigation harder, and all those plug ins have to be updated and may conflict with each other over time.

All software has updates, so do plug ins etc. sometimes plug ins are not updated till a while after the main software update.

This can lead to conflicts in the coding and crashes or simply non functioning plug in based site features.

The more you have, the bigger the risk of problems and headaches for you.

I’m not saying do not use them, you should use them, but I am saying don’t pile them up.

Be selective.

So let’s assume you have set up your base blog.

 


setting-up-a-blog

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Base Features.

You should have these base features on your blog.

You should have your post archives and a follow and contact page.

There are plenty of other features you either need or should have, but I will detail them in a future article as the information is to extensive for this basic course.

Post Archives and Categories.

Your post archive will make it easy to find other articles on your site.

If your site has dozens of posts and the only way a user can find them is clicking the next button through article after article, its a problem.

People have short attention spans and want everything right away.

Your site should cater to this.

If you create categories and utilize them effectively, you will get more time from your readers.

For example, if you have a site on camping gear reviews, then it makes sense to have categories such as “tents” “sleeping bags” etc.

Someone is not going to want to read a tent review then have to click next on 8 articles about sleeping bags, stoves, and lanterns, before they get to another tent review.

Add categories, it will make your life easier and lead to a better user experience.

A frustrated user will leave your site quickly.

An interested user will view more of your content and therefore be more likely to click through a link and earn you money!

Archives are a similar concept, but typically based around the date of the content publication.

People may be looking for the most recent information instead of specific topics.

If possible, aim to use both categories and archives.


Content

You should aim to make the best content possible and as often as you can.

Quality first, quantity second.

There’s no point in churning out content every day if it is rushed and of low quality.

Better to post awesome content once a week rather than post weak content every day.

Its a fact that a portion of your posts are going to be “filler content”.

A lot of people dont like to hear that, but its true.

There are going to be posts on your site that don’t rank in search engines, and don’t get many views.

There are hopefully going to be posts on your site that go viral.

Now tell me this.

Will you feel great if the content that goes viral is some rushed out post you botched together just to fluff your site out?

No.

You should aim to make every post the best you can do.

That way, no matter which content goes viral or ends up as filler, when it is read, it will reflect well on your site.

Always write your content with the reader in mind.

Too many people worry about keywords and SEO and sacrifice quality content in the process.

Write to impress the reader and not the search engine.

Now, you may be thinking, so why the focus on keywords then?

Simply put, you have to learn how to balance the two.

Of course you want keywords in your content in order for it to rank in Google.

But, you also want the reader to enjoy and hopefully share your content with others.

Write everything with the reader experience in mind and stay relevant to your topic.

By doing so, keywords will appear naturally, and you will create great content for your reader.

If done correctly, search engines will pick up on your keywords and readers will share your great content!


Visitor Retention.

You should aim to have a newsletter opt in mailing list and a social media presence.

If you are producing great content, then you will have people that wish to return to your site to see future content.

The truth is, that people forget most of the sites they visit if they only see them once or twice.

Make sure you encourage them to join your newsletter and your social media.

This allows you to alert your followers to any new content and therefore encourage them to re-visit your site.

The more they visit your site, the more they will trust you.

The more they trust you, the more likely they are to end up clicking through your affiliate links to a product you suggest.

Also it helps your content get views and perhaps shares to the viewers friends and followers.

This is how content goes viral.

If you have ten thousand social media followers and 20% share your post to a friend who views.

You have just got 2000 followers who enjoyed your content to forward it to another 2000 people.

If they then share the post…You get the idea.

The more people that see your content the more chances you have of making affiliate sales.

It’s that simple.


Obviously with social media you should aim to join as many of the top ones as possible.

However, ensure that you do not overwhelm yourself.

Better to have a few well utilized platforms than many dabbled with platforms.

If you are going to do something make it sure its worth doing and do it well.

In my opinion, the most useful platforms are as follows.

 

Facebook

Twitter

Instagram

Pinterest

 

Of course, there are plenty of others, but the above four are the biggest and most effective in my opinion.

Another platform that you should aim to be on, so long as you are confident on being able to create quality content, is Youtube.

I don’t imagine I need to describe this platform for you, so I’ll keep it simple.

Few platforms have the viral leverage that YouTube does.

A video can be put up and receive millions of views within a day or two if it goes viral.

YouTube also has a social aspect built in via channel subscribers.

It allows you to notify people as soon as you post a new video and also offers the ability for followers to share on other platforms very easily.

 

As far as mailing lists software I personally use Getresponse

I have tried several platforms and for me, this one is the best.


This is where we now move on to Step 6 – Monetization

 


affiliate-programs

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Step 6 – Monetization.

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OK, now the part you have been waiting for…..

Making money.

So depending on what your affiliate program offers, you should have access to text links and banners.

I will tell you this now straight from the beginning.

 

Banners look pretty but generally, text links convert better.

 

Unfortunately, some sites get so carried away with banners and pop ups that most internet users have developed “banner blindness”

Think of when you use a site.

Most times you will scroll straight past any ad banners to get to the content you are looking for.

This is standard practice.

Now this is not to say that banners are a waste of time.

You just have to utilize them properly as support to your text links.

 

If you have noticed in this article, several times I have mentioned a product, put a text link, and then the banner underneath.

I have also added banners to the side bar.

These banners on desktop are literally at the side.

On mobile they tend to appear underneath the article.

 

My logic is simple.

If the reader is interested in the content, then they recognize the banner when they see it, because I have mentioned the product within the content.

How many times have you been on a site and there are banners unrelated to the content?

If you are reading about dog treats but there’s a banner for a laptop offer, are you really going to click on it?

No.

You are there to read about pet related topics, not searching for a new laptop.

You will skim straight over it.

Also, if you bombard the page with banners, it slows down the loading times and also irritates the user.


make-money-blogging

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Rule of thumb : Keep it relevant.

Place useful banners, do not place them just to be greedy or to fill space.

Its better to have two banners with thought out placement that convert rather than ten banners that just fill up space.

Again, I repeat. Text links convert better.

If someone is reading your content and is enjoying it, they will click on links you provide to learn more.

It’s that simple.

 


Do not write sales pitches.

According on your topic, most times you should avoid sounding like a sales pitch.

This is not to say that you shouldn’t mention products that you think the reader will find useful.

After all, that’s the whole point of Affiliate marketing.

To promote products.

 

But there’s a world of difference between promoting a product and pushing a product.

As you can see, I will suggest products I use and link to them.

I do NOT say…Buy this…click this…quick…now…buy it!

I will suggest a product I know to be worthwhile and link to it.

I typically lean towards products with free trials so my readers can have a look at my suggestions without any kind of commitment or risk.

Obviously with book reviews etc, then there is generally no free trial.

But I will not suggest books I have not read and found useful.

The reader can always view the reviews of other purchasers once they reach the product page, and make their decision from there.

 

Also, try to avoid promoting products you have not used.

Of course, if you have a shoe website with links to hundreds of pairs of shoes, no one expects you to have tried them all.

But, if you are linking to a certain product and promoting it heavily, then you should have experience with that product.

All the products I recommend, I either have, or in most cases, do, use.

If I come across a product I try and I don’t like, I do not recommend it to my readers, no matter how much I may potentially earn from it.

Place your links and banners strategically, suggest products you believe in and you will make money.

 


make-money-affiliate-marketing

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Ad Revenue.

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Another way to earn money from your blog, although not classed as affiliate marketing, is advertising revenue.

I’m sure you have been on websites and seen various ads on the page.

With an affiliate banner, you get paid by the customer performing an action such as buying a product or service.

Ad revenue is generated either by the reader clicking on the ad, or in some cases, simply by seeing the ad.

I will divide this into two sections to make this easier to understand.


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Clicks.

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Simply put, anytime a website visitor clicks on an ad on your site, you get a dollar amount.

Yes, that is exactly as you read it.

How it works is, on the surface, pretty simple.

There are ad companies such as Google Adsense, that offer services to companies that want to get their ads out across the internet.

The advertisers join up at Adwords and then create an ad.

They then bid on keywords that trigger the ad to be shown.

*These are purely hypothetical numbers for the example, so do not refer to them as accurate.

An advertiser selling camping equipment may bid on keywords and each click by a customer will cost them an amount.

 

Keyword Examples                              Cost Per Click Examples

Camping                                                                     $2

Tents                                                                         $1.65

Sleeping Bags                                                          $0.80

 

When I say bid, it is not like an auction.

The advertiser simply puts in what they are willing to pay and whoever is bidding the most will get their ads shown with priority.

Priority may include being put on more desirable sites or simply being put in more prominent spots on the sites.

The ad would be linked to the advertisers site.

So, anyone who clicks on the ad would leave the original site and be transferred over to the advertisers site.

Just like a normal link would do.

 

Views.

Views work the same way, except that instead of paying per click, the advertiser will bid on keywords for 1000 views.

The ads will be shown the same way, but the advertiser will pay for the views not the clicks.

YouTube uses this model when it plays the advertisements before, during, or after on Youtube videos.

 

How do you get paid from ad revenue?

As a blogger you get a portion of the click cost for displaying the ads.

Again, for examples sake, we shall simply use 50/50.

So, if an ad is paying $2 per click, the blogger would get $1 every time someone clicks on the ads.

If an ad is paying $5 per 1000 views, then every time 1000 site visitors see the ad, the blogger would get $2.50.

As you can probably guess, the view model works extremely well on Youtube.

This is why so many people film themselves doing all kinds of things in order to get their videos to go Viral.

Based upon $2.50 per 1000 views, (again i repeat, the number is purely example), the vid’s that get millions of views are worth the effort!

 

In order for you to profit from this on your blog, you would have to join Google Adsense.

The topic is far too broad to go into detail here and you should research the topic before making it part of your online money making strategy.

 

You can also use the opposite side of the equation to drive traffic to your website.

You would create an ad, put in a daily budget, select your keywords, and offer what you are prepared to pay per click.

I will detail this more in section 7 of this course that details ways to drive traffic to your blog

 


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Creating Your Own Products.

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Not classed as affiliate marketing, but it can be utilized in order to create affiliate sales.

The best example of this is E-books.

An E-book is simply a book that can be read on devices such as desktops, tablets such as ipad, and of course on mobile phones.

The E-book market is expected to be 25% of all global book sales in 2018.

So, as you can guess, that is a lot of people, and a huge source of potential.

As an affiliate, you could create an E-book on your topic, and include your affiliate links within the book.

You could put the E-book as a free download on your blog.

When people download it (people love free stuff!) and read it, there is a chance they will click through your affiliate links to make a purchase.

Again, this is a huge and detailed topic, far outside the scope of this course.

I bring it to your attention so you can see one of the many very effective ways to affiliate market.

 

There are many ways to monetize your blog, but the next key is vitally important.

The next key is to drive traffic to your site.


This is where we now move on to Step 7 – Driving Traffic


drive-traffic-to-blog

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Step 7 – Driving Traffic To Your Blog

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So now you have your blog full of awesome content.

You have added your links and banners.

You have your social media and opt in mailing list accounts set up.

You are ready to earn money!

No one visits your site…..

Make no mistake, you can have the greatest site on the internet, if no one sees it then you are going to earn nothing.

Once you have learned how to set up the basics, then you get to the absolute core element of affiliate marketing.

 


affiliate-traffic

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Traffic.

No traffic, no point.

It’s as simple as that.

A terrible looking site with high traffic will always earn more than a great looking site with low traffic.

It’s just a fact.

But, of course a great site, correctly optimized for affiliate links, with high traffic, will far outperform the terrible site.

So, here I will give a basic overview of how to drive traffic to your site.

Some I have mentioned earlier in the course.

 


 

SEO

As I mentioned earlier, you should aim to rank as high as you can in search engines in order to attract visitors from search results.

This is achieved by creating keyword relevant quality content.

Write relevant, useful, and interesting content for your readers.

Include keywords naturally, do not overload them just to try and rank in search engine results.

This is is called “keyword stuffing”

Google hates it and it also makes your content look spammy to readers.

Just write naturally and stay on topic.

The keywords will place themselves.

Another aspect is back-links.

In the old days, you could attain search engine rank by placing back-links to your site in as many places as possible on the internet.

This lead to people spamming links all over comment sections on other sites and even link farm sites that would charge people to post a link.

Obviously the search engines eventually had enough.

Although back-links are still relevant, they are not as crucial as they once were as far as search engine rankings.

Do they help?

Yes.

Are they as important as they once were?

No.

You should view back-links as they were originally intended.

Links to enable web traffic to find your content.

They were not intended to convince search engines that your site had the most links and is there for the best site to visit.

Place your back-links on content that is relevant to your content.

In other words, if you are member of a forum on pet care, and you have a pet care website, then of course put a link in your forum profile etc.

If, however, you are a member of a pet care forum, but have a site about sneakers, then is it really relevant to the forum members?

Sure you can put it there if you like, but will you really get any beneficial traffic?

Probably not.

If you start spamming your sneaker link in posts and comments all over the pet care forum, you may not be too popular.

Write naturally and back link naturally.

 


affiliate-marketing

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Social Media.

You should ensure you have a link to your blog in your social media profiles.

People are obsessed with social media these days.

Next time you are outside just take a look at how many people you see staring at their cellphone.

The vast majority of the time they are on social media.

Leverage this to the best of your ability.

You should use your social media posts to post links to your blog content.

Although some people will advise to put your affiliate links straight into your posts, its a debatable practice.

Sure, it can work.

Some social media platforms are fine with you doing that, others will ban you for it.

Some affiliate programs encourage you to do it, others frown upon it.

But, I look at it like this.

How many people are going to click on affiliate links you happen to spam out all over their social media feeds?

What are you more likely to click on.

“Buy this now!”

Or

“Read my honest review on product x”

Link to your content, it will pay off better.

Plus most people will follow you for interesting content, few will follow you to be bombarded with product links all day.

As always, provide quality content and you will be far more successful than just hollow sales pitching.

 


 

Paid Advertising.

Pay per click or any variation can be very effective if done correctly.

It can be very costly if done wrong.

Pay per click is simply paying for ads that are aimed at specific keywords and each word has a cost per click.

So, lets say you had an ad campaign running for rabbit care.

Each time a web user clicks your ad and gets driven to your site, you will pay a few cents.

You would set a daily budget, lets say $100, and the click cost would be taken from your total.

So, if your keyword “Rabbit care” costs you 10 cents per click, then you would get 1000 visitors to your site per day.

If 20% converted in affiliate sales from your site, 200 people, and they earned you $5 per sale, then you are in good shape.

200 people x $5 = $1000….A 10 x return on your $100 investment.

Good times!

However.

Lets say your topic was “Debt” and you are paying $10 a click for that keyword (Some keywords cost way higher).

You will get 10 visitors a day.

Either you are going to need a site that converts like crazy, an offer that pays a large commission, or best of all, both!

Because if not, you are literally burning through money for nothing.

Paid advertising is very lucrative, but takes a lot of experience and research for it to be an effective option.

I strongly suggest any new marketers stay away until they have some significant experience.

The main, and most popular platform is Google Adwords 


This is where we now move on to Step 8 – Final Step


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Final Step – Congratulations!

————–

 

You have finished the basic course.

The course was designed to give you an overview of the Affiliate Marketing Industry and introduce you to what is involved.

If you follow the parts of this course you have the foundations needed to build a blog that could potentially produce money.

However, if you are truly serious about learning to make money online, then you will need more detailed training.

As with any topic, the more you learn, the more proficient you will become.

In Affiliate Marketing proficiency equals results which equals revenue!

 

what-is-affiliate-marketing

 


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So What’s Next?

————–

 

To give yourself the best chance for success you should aim to attain knowledge of the advanced techniques and to also get more detailed basic training.

By far the best place I have found is the Wealthy Affiliate Program.

This is the exact course that I used to learn the techniques I know today.

I am still currently a member and will remain so.

The training evolves as fast as the industry does and so when anything changes, I am informed of new methods rapidly.

————–

So, What’s So Great About It?

—————

 

Wealthy Affiliate offers step by step training right from absolute beginners to advanced cutting edge techniques.

The training is divided up into classes that are both article based and video based in a lot of cases.

More classes are added all the time.

There is a built in WordPress platform that allows you to build and host your website within the platform.

Access to over 3000 WordPress Themes for free.

A built in Keyword research tool.

A built in Social Media platform that allows members to interact and help each other.

Access to what I believe to be the best Affiliate Marketing Training on the Internet today.

Here are some stats from their homepage.

1.4 Million Members

13 Years in Business

1800 Expert Coaches


****I urge you not to miss out on the free trial, simply because I do not know if they have an end date for the offer in mind or not****

Are you interested in learning more about Affiliate Marketing?

Are you serious about making money online?

Learn the techniques crucial to your success.

It’s FREE to take a look.

Click here for your Free Trial


————–

Want To Read More First?

————–


the-truth-about-affiliate-marketing

The Truth About Affiliate Marketing – Can I Make Money Online?

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How To Learn Affiliate Marketing


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