Affiliate Marketing

Affiliate Marketing Explained


In this article, affiliate marketing explained, we will take a look at what affiliate marketing is and how it works.

It is a huge and ever growing industry.

Even though it is relatively new in comparison to a lot of other industries, it does have a core base of established techniques and features.

So, without further delay, let’s get started.

Affiliate Marketing – Explained


Affiliate marketing is one of the main ways to make money online and is one of the fastest growing industries on the internet.

It is currently worth around $12 Billion a year and is growing every single year



It is also used by most of the top brands in the world to drive sales to their products and services.


In a nutshell, affiliate marketing consists of the following.


A company wants to attract customers to its products or services on their website.

They either join an affiliate network or set up their own program.


A network is a company that acts as a middle party between affiliates and companies.

The network works with companies to set up their program and then adds them to their list of merchants.

The companies will usually provide banners and other marketing materials for the program so the affiliates can use them for promotion.

The company will also set a percentage rate or bounty for the commission.


The network also works on attracting as many marketers as possible into their network.


The affiliates typically have to apply and the network takes a look at their website to ensure it is of sufficient quality.

They can then gain access to the list of merchants and choose which ones they want to promote.

Usually the marketer then has to apply to the merchant through the network platform to be approved by the individual merchant.

This is to ensure that the merchant is willing to have their brand appear on the affiliates website.

This is to protect their products from being on websites that has content that would reflect badly on their brand.


Once approved, then they can start promoting the brands products and using the banners and links they provide.

A banner is a picture or a piece of code that will display a picture on a web page/blog post.

The banner will also contain a piece of code that is known as an affiliate referral URL.

We will discuss that below the banner example.

Here is an example of a banner.


A referral URL is a piece of code, that when clicked will send the person who clicked it to the website of the merchant.

This code also tells the merchant/affiliate network which affiliate referred the person.

If that person ends up buying something, then the affiliate will earn a commission.

A commission can be a percentage or a fixed bounty (Sometimes known as a referral fee)

Percentages can vary greatly from a few percent and climb as high as 50% or even higher in some cases.

Typically 5-10% are the most common percentages for most major company programs, but they can go higher or lower.

The network will handle the paying of the commissions after the sales are approved and validated by the merchant.

Affiliate Marketing Example.


Courtney has a computer and tech related topic blog.

She joins an affiliate network and finds a merchant that offers 10% on any referred sales to their laptop website.

Courtney writes some articles on laptops and includes some product banners from the merchants program resources.

Her blog tends to get a lot of traffic from both search engine results and also social media.

At the end of the month she has referred over $20,ooo in sales via the banners and links.

The merchant validates the sales and approves payment from the affiliate network.

The network then pays Courtney 10% of $20,000.

Courtney earns $2000.

Not bad as I’m sure you will agree!

Here are some examples of well known programs




I have written a guide here that goes into greater detail.




Read the what is affiliate marketing guide


Who Can Do Affiliate Marketing?


Absolutely anyone who is willing to learn the skills and do the work needed!

There are full time and part time affiliates hard at work creating content and promoting products as you are reading this very sentence!

People from all walks of life and all parts of the world.

There are full time entrepreneurs who spend their day creating content and promoting it on social media.

There are stay at home moms who are looking for some extra income or have built their business up to the point where they no longer need to work a traditional job.

I have heard of students that build affiliate income online in order to help them through college.

Some retirees also take up affiliate marketing as an extra source of income during retirement.

Digital nomads (People who travel the world and live from online earnings, such as affiliate marketing, drop-shipping etc,) are a common sight in some places in the world.

This article goes into detail on whether anyone can do affiliate marketing

Just in case you have never heard of a Digital Nomad here is a video.

It’s from the Chris Mosek channel over on Youtube


So long as you have a computer and an internet connection.

You are willing to learn the skills and put in the effort.

Then you can be successful.

Can You Really Make Money Affiliate Marketing?




There are people making full time and part time livings from affiliate marketing.


You also have super affiliates…


Super affiliates are the top earners.


These people are earning hundreds of thousands of dollars per month.

Many multi millionaires have been made from affiliate marketing.

This is not a guarantee by any stretch of the imagination and is not a common result.

They do exist and are not as rare as you may imagine.


However, a more realistic expectation is to replace your job and to work full time from home on your computer or from wherever on your laptop.

There are a lot of people achieving that level of success.


There are also a lot of people making very comfortable incomes in the tens of thousands of dollars per month range.


The level you achieve really is dependent on the products you promote and also the amount of effort you put in.

Learn Affiliate Marketing




How to learn affiliate marketing



Get the free affiliate marketing training course



What is the best affiliate marketing course?



Start your own online business today

Further Reading




What is affiliate marketing and how does it work?



Learn how to start your own online business



5 ways to make money online from home

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